We're not a franchising broker.
We're entrepreneurial
jet fuel.
We know this transition isn’t easy. It’s not just about leaving your old job; it’s about stepping into a completely different way of thinking. That’s why we focus on more than just finding the right business model.
We help you assess whether you’re ready for the challenges ahead and provide the tools, knowledge, and confidence to succeed.
Not a sales pitch.
There are thousands of franchise opportunities, each with its own promises, pitfalls, and fine print.
What does “support from the brand” really mean? How much time and money will this actually take? Reading about it online won't cut it.
It’s easy to get hooked on the idea of owning your favorite restaurant or gym, but not every “dream business” is a good match for your skills or finances.
Franchising isn’t a get-rich-quick scheme. It’s a business model with challenges, risks, and demands—and not everyone is cut out for it.
We keep it real
You won’t get sugarcoated advice or flashy sales tactics here. If franchising isn’t right for you—or if a specific opportunity looks like a bad investment—we’ll let you know.
Our job isn’t to sell - it’s to guide.
We match, not push
Unlike franchise reps tied to a single brand, we’re independent. That means we evaluate your skills, goals, and financial situation to find the right opportunity for you.
No pressure, no gimmicks, just a thoughtful match that fits.
We know the industry inside out
With over two decades of experience, we’ve worked across industries like home services, senior care, retail, and more. We’ve seen what works, what doesn’t, and what makes the difference between success and failure.
We save you from costly mistakes
Franchising is an investment. But it can also be a financial trap if you’re not careful. We help you spot red flags, assess risks, and make decisions that protect your bottom line.
We tailor the process to YOUR goals
Looking for a low-cost startup? Prefer a model with minimal employees? Want a people-focused business? We don’t believe in one-size-fits-all solutions. Instead, we tailor every recommendation to your unique needs and aspirations.
The answers you need, without the work.
We're almost too good to be true.
Self-guided research
Working with Pathway
franchisors, not you.
We don't just find you opportunities.
We find you the right opportunity.
We've got you covered coast-to-coast
From Alaska to Maine, we’ll help you find the right franchise opportunity for your local market.
Hawaii and territories not included - sorry!
You're curious.
We have the answers you seek.
Why not see if it's the path for you?
We’ll cut through the noise, give you the real talk you need, and help you take your first step toward something better.
Meet Eli, your compass to navigating the franchise world
In a world full of franchise brokers who’ll tell you anything to close a deal, Eli Bookman stands out as a beacon of honesty and integrity.
With over 25 years of experience across dozens of industries, Eli has seen every trick in the book. As Pathway's president, he's not here to push you into a deal for a quick buck.
He’s here to give you the blunt truth about what it takes to succeed in the franchise world, and the connections to make that success happen.
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"My mission is to set you up for success - and that starts with knowing your goals, lifestyle, background and personality. Franchising isn't for everybody, but if we determine that it's the right path for you, I'll make sure you're financially and emotionally prepared to embark on the immensely rewarding journey."
Unbiased advice.
Intros you'll take advantage of.
Pathway’s no-pressure, brand agnostic approach means you’ll get unbiased, straight-shooting advice without any push toward specific franchises.
With the freedom to explore all your options without pressure, you’ll be empowered to choose a franchise that truly matches your goals, lifestyle, and financial situation.
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Veteran support from combat to commerce
Pathway salutes our veterans for their service, sacrifice, and unwavering patriotism. But gratitude is just the start.
Our veteran-focused program connects you with franchisors who offer special programs designed to ease your entry into business ownership, with financial perks that make the path to success smoother and faster.
We don't just open doors for minority owners.
We kick them wide open.
Pathway is dedicated to levelling the playing field in a business environment that’s been dominated by the same faces for decades.
We believe in giving everyone an equal shot at success, and we’re here to provide the guidance, support, and access to capital needed to make it happen.
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