Woman business owner posingWoman business owner posing

Changing the face of franchise ownership

The world of franchise ownership has long been a playground for a select few, but Pathway is here to change that. We’re proud to spearhead a movement towards more diversity in franchise circles, breaking down barriers that have kept minority owners on the sidelines for too long.

It’s time for new faces, fresh perspectives, and equal opportunities.

Our mission? To ensure everyone, regardless of race or background, has the chance to build their own franchise empire.

Empowering minority entrepreneurs

Franchise ownership isn’t just for the same old players anymore. We're committed to shattering the status quo and giving minority owners the tools they need to succeed.

We’re proud to lead the charge in diversifying franchise ownership, ensuring that everyone has a seat at the table and the chance to leave their mark.

It's not about talking the talk; we’re walking the walk by actively supporting minority entrepreneurs to build thriving franchises.

Minority woman business owner

Pathway to equal opportunity

We see the untapped potential in minority entrepreneurs.

We’re here to unleash it.

Pathway is driving the movement for equal opportunity in franchise ownership, challenging the traditional landscape, and building a more inclusive future. We’re passionate about helping diverse communities rise to new heights in the franchise world.

Your background shouldn’t be a barrier to your success—it should be the foundation of your empire, and we’re here to make sure it is.
Minority business owners
Pathway president Eli Bookman

It starts at the top

After more than two decades in the retail industry, Pathway President Eli Bookman saw the stark reality of discrimination—how women and minorities were too often held back from the opportunities they deserved.

When he founded Pathway, he committed to more than just talking about change; he set out to drive it. Eli actively encourages diverse hiring within the franchises he supports, pushing for leadership roles to reflect true diversity.

Pathway's mission is clear: empower women and minorities to not just own businesses, but to build generational legacies and claim their rightful place in the franchise world.

Learn about Eli