Own the business, not just the tools.
You know your trade inside and out. Now’s the time to take the lead, own a franchise, and grow beyond the job site.
You’ve mastered your craft—now turn it into a business you own. Franchising lets you scale your skills and grow in your trade. We help you navigate the transition from skilled hands to skilled owner.
Skilled tradespeople know their craft, but owning a franchise comes with a different set of challenges. Franchising requires balancing hands-on expertise with managing systems, people, and growth.
Without guidance, it’s easy to pick the wrong franchise or get stuck in daily operations instead of building a scalable business. The wrong choice could leave you overwhelmed and missing out on the real benefits of ownership.
We help skilled tradespeople transition from the tools to the business. Our guidance connects you with franchises that fit your trade expertise while offering systems for growth and scalability.
We make sure you avoid the wrong fit and focus on opportunities where your skills give you a competitive edge. With our help, you’ll move into ownership confidently and build a business that works for you.
You know how to do the work, but running a franchise is a whole different game. We’ll help you learn the business side so you can manage systems, scale up, and build something bigger than a job.
You don’t want a franchise that takes over your life. We’ll guide you to opportunities that let you balance work, family, and ownership while staying in control of your schedule.
Your skills are your biggest asset. We’ll help you find franchises that let you use your trade expertise while giving you the tools to grow beyond doing the work yourself.
Not every franchise in your trade fits your goals. We’ll connect you with brands that align with your craft, offer strong systems, and give you the support to succeed in your field.
From Alaska to Maine, we’ll help you find the right franchise opportunity for your local market.
Hawaii and territories not included - sorry!
In a world full of franchise brokers who’ll tell you anything to close a deal, Eli Bookman stands out as a beacon of honesty and integrity.
With over 25 years of experience across dozens of industries, Eli has seen every trick in the book. As Pathway's president, he's not here to push you into a deal for a quick buck.
He’s here to give you the blunt truth about what it takes to succeed in the franchise world, and the connections to make that success happen.
Absolutely. Your expertise is a huge asset, and we’ll guide you to franchises that value and rely on your trade skills.
You’ve already got the trade skills. Franchises provide systems and training for business operations, and we’ll help you find the right fit.
We’ll guide you to franchises in your industry that match your expertise, goals, and the level of involvement you want.
Not necessarily. Some franchises offer options for stepping back and managing the business, while others are more hands-on. We’ll help you find the right balance.